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Baked by people,
not by machines.

Crumb & Co started with one oven, one mixer and a lot of early mornings. Ten years later, we still crack every egg by hand.

Baker kneading dough on a floured counter

Hi, we're Dana and Luca.

We met in pastry school in 2011 and spent four years working other people's ovens before opening our own on Haywood Street in 2015. Dana runs the cakes; Luca runs the croissants and the 4am shift.

We bake in small batches, buy flour from a mill two hours away, and give whatever's left at close to the shelter on Coxe Avenue. That's it. That's the business plan.

A few milestones

2015Open with seven items and one oven.

2017Custom cakes take over the weekends.

2021Second oven, gluten-free line, and Luca finally sleeps.

2024Online cake builder launches. 3,000 cakes later…

The bench

Eleven bakers and decorators. Here are the three you'll meet most.

Dana Moreau

Co-owner, head of cakes

Luca Ferri

Co-owner, head of pastry

Priya Shah

Lead decorator

Say hello

Weddings, wholesale, big orders or just a question about gluten. We reply within one business day.

218 Haywood St, Asheville, NC 28800
Tue–Sun 7am–4pm · Closed Mondays
(555) 016-8822

Baked by people,not by machines.